Top Stories
The increasing brand interest in cricket and rugby in Africa is underpinned by the sports’ marketability and youth engagement.
Rwanda leads Africa in sports tourism initiatives, like Visit Rwanda. But the right policies could unlock similar revenue channels across the continent.
Gamr is building a gaming empire from Nigeria, combining community, training, and IP development as it aims to scale across Africa and become the continent’s first gaming unicorn.
Kaizer Chiefs’ 7.2 million social media followers funnel directly into merch sales, providing a blueprint other African clubs can adapt to convert media engagement into meaningful merch revenue.
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Other highlights
Only 2 out of 10 player transfers from Africa resulted in financial benefit for the parent clubs, with 95% of these deals not involving formal agent-player representation.
Mamelodi Sundowns earned $12.55 million from three games at the 2025 FIFA Club World Cup, almost equal to its annual revenue.
The Middle East and Africa’s sports streaming market is projected to generate $2.37b by 2030, but which platform is leading this revolution?
Betting and African sports are two sides of the same coin, promising financial benefits for institutions and individuals. But at what cost?