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How Kaizer Chiefs successfully monetised fan passion in Africa
Kaizer Chiefs’ 7.2 million social media followers funnel directly into merch sales, providing a blueprint other African clubs can adapt to convert media engagement into meaningful merch revenue.
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Inside the lucrative rise of sports betting in Africa
Betting and African sports are two sides of the same coin, promising financial benefits for institutions and individuals. But at what cost?
The sponsorship gap: Why Africa’s sports market struggles to attract big brands
The big brands are not queuing to sponsor Africa’s $12 billion sports market. But Rwanda’s global partnerships and the NBA-backed BAL prove that the right systems can close the sponsorship gap with the rest of the world.
“We want to stop the exploitation of Nigerian footballers.” — Wale Ekundayo
Beyond player development and international transfers, Wale Ekundayo, Founder of Leal FC, is rescuing young boys from Nigerian streets.
How to register a football club in Nigeria
Starting a football club in Nigeria? Here’s a guide to registering your club legally with the right authorities and getting started on the pitch.
How the Basketball Africa League is shaping Africa’s sports economy
The Basketball Africa League (BAL) is in its fifth season, and it continues to create revenue-generation opportunities for investors and small-scale businesses. But sustainability might prove to be a problem.