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Performance data analytics is no longer just about winning games; it is now a product and a revenue stream. Find out how teams turn analytics into profit.
Brands spend millions sponsoring sports in Africa, but how exactly do they evaluate their ROI? Find out in this article.
$5.12 billion was added to South Africa’s economy in 2010 during the FIFA World Cup, growing the economy by 0.4%. Can sports bonds generate enough revenue to fund Africa’s infrastructure?
At an approx. €295,000 weekly salary, Victor Osimhen led African football transfers for 2025, setting a Süper Lig record.
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Short-form video content gets 2.5x more engagement than long-form, prompting sports content creators to distribute on social media.
Data-driven insights are crucial when making sponsorship and partnership decisions in sports. Can Africa replicate the European model and improve its football?
The increasing brand interest in cricket and rugby in Africa is underpinned by the sports’ marketability and youth engagement.
Rwanda leads Africa in sports tourism initiatives, like Visit Rwanda. But the right policies could unlock similar revenue channels across the continent.
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