Netflix may win over Africaโ€™s sports streaming market if it extends its new pivot into the continentย 

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Sports data monetisation: How sports teams profit from performance analytics

Performance data analytics is no longer just about winning games; it is now a product and a revenue stream. Find out how teams turn analytics into profit.

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Sports sponsorship ROI: What brands actually get for their investment

Brands spend millions sponsoring sports in Africa, but how exactly do they evaluate their ROI? Find out in this article.

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Can sports bonds finance Africaโ€™s infrastructure?

$5.12 billion was added to South Africa’s economy in 2010 during the FIFA World Cup, growing the economy by 0.4%. Can sports bonds generate enough revenue to fund Africa’s infrastructure?

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Top 12 African transfers in football (2025)

At an approx. โ‚ฌ295,000 weekly salary, Victor Osimhen led African football transfers for 2025, setting a Sรผper Lig record.

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Other highlights


Sports video content in the era of TikTok and Reels

Short-form video content gets 2.5x more engagement than long-form, prompting sports content creators to distribute on social media.

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How the adoption of performance and data analytics can improve African football

Data-driven insights are crucial when making sponsorship and partnership decisions in sports. Can Africa replicate the European model and improve its football?

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The business potential of cricket and rugby in Africa

The increasing brand interest in cricket and rugby in Africa is underpinned by the sports’ marketability and youth engagement.

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How Africa can turn its sports tournaments into tourism-centred events

Rwanda leads Africa in sports tourism initiatives, like Visit Rwanda. But the right policies could unlock similar revenue channels across the continent.

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