Welcome to Sports Business in Africa, your trusted source for stories, insights, and data on the business side of sports across the African continent.
We spotlight the movers, markets, and money shaping African sports — from club ownership and athlete endorsements to grassroots talent pipelines, infrastructure investment, media rights, and innovation.
Whether it’s the rise of pan-African leagues, the role of digital platforms, or the untold stories behind local academies and sports entrepreneurs, we dig deeper to bring you the “why” behind the headlines.
Our goal is to inform, inspire, and connect decision-makers, stakeholders, and fans who believe in the transformative power of sports. We’re proudly independent and committed to elevating the narrative around African sports beyond the field.
Our Mission
To illuminate and elevate the business of sports in Africa by telling impactful stories, delivering data-driven insights, and building a platform that connects stakeholders shaping the future of African sports.
We are committed to driving informed conversations, amplifying underrepresented voices, and showcasing the innovation, investment, and influence that power the continent’s sports ecosystem.