Partnerships

The sponsorship gap: Why Africa’s sports market struggles to attract big brands

Author

Demilade Oladapo

Demilade Oladapo is a copywriter & SEO content specialist with a background in public relations, Web3, iGaming, and the literary space.

He is also a creative writer and storyteller.

Author

Demilade Oladapo

Demilade Oladapo is a copywriter & SEO content specialist with a background in public relations, Web3, iGaming, and the literary space.

He is also a creative writer and storyteller.

Portion of grass with a strip torn off and sponsor written on a white background.

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The sponsorship gap: Why Africa’s sports market struggles to attract big brands

The big brands are not queuing to sponsor Africa’s $12 billion sports market. But Rwanda’s global partnerships and the NBA-backed BAL prove that the right systems can close the sponsorship gap with the rest of the world.

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