Sponsorship - Sports Business in Africa

Inside the lucrative rise of sports betting in Africa

Author

Demilade Oladapo

Demilade Oladapo is a copywriter & SEO content specialist with a background in public relations, Web3, iGaming, and the literary space.

He is also a creative writer and storyteller.

Author

Demilade Oladapo

Demilade Oladapo is a copywriter & SEO content specialist with a background in public relations, Web3, iGaming, and the literary space.

He is also a creative writer and storyteller.

An African's hands holding a phone in front of a laptop, both open to sports betting sites.

The sponsorship gap: Why Africa’s sports market struggles to attract big brands

Author

Demilade Oladapo

Demilade Oladapo is a copywriter & SEO content specialist with a background in public relations, Web3, iGaming, and the literary space.

He is also a creative writer and storyteller.

Author

Demilade Oladapo

Demilade Oladapo is a copywriter & SEO content specialist with a background in public relations, Web3, iGaming, and the literary space.

He is also a creative writer and storyteller.

Portion of grass with a strip torn off and sponsor written on a white background.

Top stories

Inside the lucrative rise of sports betting in Africa

Betting and African sports are two sides of the same coin, promising financial benefits for institutions and individuals. But at what cost?

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The sponsorship gap: Why Africa’s sports market struggles to attract big brands

The big brands are not queuing to sponsor Africa’s $12 billion sports market. But Rwanda’s global partnerships and the NBA-backed BAL prove that the right systems can close the sponsorship gap with the rest of the world.

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