Sports Economy

BALโ€“Afreximbank partnership opens new pathways for Africaโ€™s sports economy

A handshake between two men in suits.

How the Basketball Africa League is shaping Africaโ€™s sports economyย 

BAL Game

BAL and Afreximbank expand their partnership with new programmes to train athletes, coaches, and young professionals in entrepreneurship while linking basketball to Africaโ€™s creative industries โ€” opening fresh opportunities in the continentโ€™s sports economy.



BALโ€“Afreximbank partnership opens new pathways for Africaโ€™s sports economy

BAL and Afreximbank expand partnership with new programmes to drive sports entrepreneurship, creative industry growth, and workforce opportunities across Africa.

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How the Basketball Africa League is shaping Africaโ€™s sports economyย 

The Basketball Africa League (BAL) is in its fifth season, and it continues to create revenue-generation opportunities for investors and small-scale businesses. But sustainability might prove to be a problem.

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BAL and Afreximbank expand their partnership with new programmes to train athletes, coaches, and young professionals in entrepreneurship while linking basketball to Africaโ€™s creative industries โ€” opening fresh opportunities in the continentโ€™s sports economy.