Sports Investment

The business potential of cricket and rugby in Africa

Rugby and cricket players

How Kaizer Chiefs successfully monetised fan passion in Africa

six men dressed in kaizer chiefs' merchandise

Siwelele F.C. to acquire SuperSport United in strategic sports investment

SuperSport F.C.


Siwelele F.C. acquires SuperSport United as SuperSport exits club ownership to sharpen its African broadcast focus, reflecting growing investor appetite for SA sports assets.


The business potential of cricket and rugby in Africa

The increasing brand interest in cricket and rugby in Africa is underpinned by the sports’ marketability and youth engagement.

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How Kaizer Chiefs successfully monetised fan passion in Africa

Kaizer Chiefsโ€™ 7.2 million social media followers funnel directly into merch sales, providing a blueprint other African clubs can adapt to convert media engagement into meaningful merch revenue.

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Siwelele F.C. to acquire SuperSport United in strategic sports investment

Siwelele F.C.’s planned purchase of SuperSport United signals a shift in South Africa’s sports and media investment landscape.

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Siwelele F.C. acquires SuperSport United as SuperSport exits club ownership to sharpen its African broadcast focus, reflecting growing investor appetite for SA sports assets.